Case Study: How Lululemon Built its Women-First GCC
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Lululemon Athletica is a high-growth Canadian athletic apparel retailer. Lululemon wanted to establish its Global Capability Center in Bengaluru, India in 2021, with the aim of doubling its revenue to $12 billion in the next five years. The GCC would power the technology capabilities touching all aspects of the retail value chain.
The Challenge
Lululemon’s clear vision helped us narrow the significant challenges down to ~
- Hiring Silicon Valley-calibre diverse and women-first workforce in the Bengaluru GCC
- Expanding the Bengaluru GCC from 300 in 2020 to 1000 in the next 3-5 years
- Replicating the culture of the Canada HQ in the Indian GCC by creating an organization that focuses on holistic employee wellness
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Our Solution
Multi-channel sourcing + AI powered screening
Leveraging our expansive Global Talent Network of 1.5 million global tech professionals across 200+ job boards, we successfully broadened our talent pool. We strategically partnered with women-centric professional networks Pride Circle and Aspire for Her, prioritizing the recruitment of female candidates. Enhancing our recruitment efficiency, our AI fitment engine rigorously screened and shortlisted profiles based on 100s of parameters, achieving an impressive 80% accuracy rate in candidate selection.
Targeted employer value proposition
Talent500 and ANSR collaborated to shape an appealing employer value proposition targeting women in Bengaluru’s tech industry, resulting in the recruitment of 300 employees within the initial 9 months. We reinforced our employer brand through assets like a dedicated microsite and hiring brochures, spotlighting our inclusive culture and diversity initiatives with stories and testimonials. In just 9 months, Lululemon India achieved a significant transformation, with nearly 40% of its workforce being women—far exceeding the national average of 21%.
